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INTERNSHIP OVERVIEW
During my marketing internship with Bentley University Competitive Sports, I managed their Instagram account to strengthen engagement across 14 club sports teams on campus. I created and designed digital graphics, including weekly game schedules, score updates, and promotional materials, while maintaining a consistent brand presence aligning with Bentley Athletics. By attending team media days, I captured original photos and videos creating engaging content making posts more authentic. I also collaborated in weekly meetings to plan and schedule upcoming content. Through consistent posting, real time story updates, and community focused content, I helped keep the Bentley students informed, involved, and connected to competitive sports.
Digital Branding
Brand Storytelling
Social Media
Content Planning
Cheer Media Day
Hockey Media Day
800
24K
55%
Instagram
Followers
Monthly
Unique Visits
Non Follower
Visits
400
58%
7K
Average Story
Views
Audience
Ages 18-24
Average Post
Views
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