PORTFOLIO
Branding | Social Media | UX Design | Entrepreneurship
Branding Projects
This semester, I built two original brands, Denim & Done and Thrive, and reimagined the iconic Bath & Body Works. For each project, I designed logos, crafted visual style guides, developed advertisements, and created Instagram mockups, shaping cohesive identities that speak to their audiences. The work combined storytelling, visual strategy, and digital engagement, turning concepts into , fully realized brand experiences.
EMS439: Designing Brand For Change
Howard Consultants: Ocean City, NJ
Digital Brand Design
At Howard Consultants, I created there complete visual identity including: the brand style guide, defining the color palette, typography, designing Instagram content, and designing and developing the website. I also created branded construction signage for use across active project sites. My work focused on creating a cohesive, professional brand presence across all digital and physical touchpoints.
Bentley University Athletics
Marketing Intern
I support the marketing of Bentley’s 14 competitive sports teams, strengthening their visibility and engagement on campus. I collaborate weekly with the marketing team to plan and execute content strategies, design digital graphics and event materials highlighting game schedules, team spotlights, and special events, and manage weekly social media posts to ensure consistent coverage and increase student involvement in athletics.
Entrepreneurship
Small Business: Ciera & Chloe
Ciera&Chloe is a coastal lifestyle brand I founded, focused on thoughtfully designed jewelry and apparel. I operate branding, product development, merchandising, and social media strategy, while managing in-person sales as a seasonal vendor at the Ocean City, NJ Farmers Market. This venture highlights my ability to build a brand from the ground up, connect with customers through storytelling and visual identity, and apply creative marketing strategies in a real-world setting.
Entrepreneurship
Business: Ciera & Chloe
Honors Capstone: Patagonia Youth Enrichment Center
Brand Consultant
As part of my Honors Capstone at Bentley University, I served as a brand consultant for the Patagonia Youth Enrichment Center. I led a comprehensive brand redevelopment by designing multiple logo concepts, developing a cohesive color palette and style guide, and conducting a full website audit. At the end of the semester, I presented final recommendations to clients and professors during Undergraduate Research Day.
XD375-1: Prototyping & Concept Development
For my semester project, I designed an interactive arcade game, first creating a physical prototype out of cardboard and then translating it into a 2D mobile game using Figma. My process included sketching initial concepts, building wireframes, developing the app’s visual design, and prototyping both the physical and digital experiences to test usability and ensure accessibility for individuals with arthritis.
UX Design
