Patagonia Youth Enrichment Center
Bentley University: Honors Capstone
Spring 2025
MISSION
Provide youth with a variety of after-school opportunities that will enhance their family life, academic successes, and future leadership opportunities. PYEC is a safe venue for youth to work & play together while helping each other navigate their world with
respect
love
acceptance
PROJECT GOALS
Brand Identity
Develop brand guidelines that visually communicate PYEC’s identity
Donor Engagement
Clearly communicate how donor contributions are used
User Interface
Conduct website audit and develop website prototype through Figma
Brand Identity Overview
Logo | Color Palette | Typography
Before
93%
Nonprofits believe a strong brand identity has an impact on donor engagement
After
The brand style guide isn’t just a design tool, it’s a strategic asset.
Ensures consistency across platforms: from social media to fundraising materials.
Branding Process
Client's Top 3 Choices
1.
2.
3.
Final
Our process was very collaborative with PYEC, understanding their feedback and updating our designs. The third palette is our clients final choice which truly radiates positivity and confidence through youthful colors.
Final logo designs: include the original 3 figures of PYEC's current logo, so the brand incorporates our new design aspects all while staying true to PYECs values.
BROUCHURES
Designed a marketing brochure that reflected the new visual identity. This brochure was created to help the organization communicate its mission, programs, and community impact to potential donors, volunteers, and partners.
Tangible
SHARE
THEIR
STORY
Cost Effective
Donor Engament Overview
Recommended that the nonprofit distribute an annual donor report rather than a 10 year report to clearly show how funding is allocated and utilized across the youth center each year.
Before
Budget Delagations | Youth Achievments | Donor Section
After
EXHIBITS
