Our Brands Voice
Our Creative Vision
Ciera & Chloe is a coastal lifestyle brand I co-founded in 2020 and have grown over 5 years, evolving it from a sticker project into an apparel and accessories line, including bracelets, T-shirts, crewnecks, hats, and more. Rooted in Ocean City, New Jersey, the brand blends coastal aesthetics with intentional branding and storytelling to create lasting connections to summer memories.
Customers can shop both in-person at the Ocean City Farmers Market and online through our custom-designed e-commerce website, giving the brand a multi-channel presence. Engaging directly with weekly tourists, returning customers, and online shoppers allows me to refine brand messaging, pricing strategies, and merchandising in real time.
Over five years, this hands-on experience has strengthened my skills in branding, visual storytelling, content creation, and experiential marketing, demonstrating my ability to take a brand from concept to execution.
1.45K
3K
49%
Instagram
Followers
Monthly
Unique Visits
Non Follower
Visits
500
45%
2K
Average Story
Views
Women Viewers
Age 18-24
Average Post
Views
Farmers Market Vendor
Wednesday's June - August
Ocean City, New Jersey
2020-2026
"You girls do a great job! My daughters are 8 & 11 and have a little business on their own. You’re an inspiration to them!" - Anglea
"I wear my c&c bracelets everyday!" - RyBandznj
"My sister got some bracelets at the farmers market and love them!" - Kristen
@shorelocalnewsmagazine
UX Web Design
I designed and built an e-commerce shopping experience for Ciera & Chloe, allowing customers, especially those who discover the brand at the Ocean City, NJ Farmers Market, to continue shopping online beyond in-person events.
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Clear sizing, categories, and navigation to improve usability
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Applied cohesive branding and a structured grid system to create a clear layout
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Drove data-informed decisions by separating physical and digital inventory to identify high-demand products.
Ciera & Chloe Website
Ciera & Chloe Website
