Creative Portfolio
ABOUT
Hi! I'm Ciera, a digital brand designer, passionate about creating experiences that connect strategy, design, and user engagement. I'm excited grow within a smaller team where I can contribute creatively while making meaningful contributions and growing as a designer.
I have experience work as a Marketing Intern supporting Bentley Universities 14 competitive sports teams, where I create digital content, manage weekly social media coverage, and collaborate with the marketing team to increase on-campus engagement. Through the athletic department, I also organized and instructed Bentley’s first outdoor Sculpt & Sweat Pilates event, designing graphics and leveraging social media marketing to secure 50 participant signups.
Outside of campus, I co-founded Ciera & Chloe, a small business where I lead brand strategy, design execution, and content development, gaining hands-on experience building and maintaining a cohesive brand presence.
At the core of my work is a love for blending creativity, wellness, and entrepreneurship to create meaningful, engaging brand experiences.
Howard Consultants: Ocean City, NJ
Digital Brand Design
At Howard Consultants, I created a complete visual identity including: brand style guide, color palette, typography, Instagram content, and developing the website. I also created branded construction signage for use across active project sites. My work focused on creating a cohesive, professional brand presence across all digital and physical touchpoints.
Entrepreneurship
Small Business: Ciera & Chloe
Ciera&Chloe is a coastal lifestyle brand I founded, focused on thoughtfully designed jewelry and apparel. I operate branding, product development, merchandising, and social media strategy, while managing in-person sales as a seasonal vendor at the Ocean City, NJ Farmers Market. This venture highlights my ability to build a brand from the ground up, connect with customers through storytelling and visual identity, and apply creative marketing strategies in a real-world setting.
Entrepreneurship
Business: Ciera & Chloe
Honors Capstone: Patagonia Youth Enrichment Center
Brand Consultant
As part of my Honors Capstone at Bentley University, I served as a brand consultant for the Patagonia Youth Enrichment Center. I led a comprehensive brand redevelopment by designing multiple logo concepts, developing a cohesive color palette and style guide, and conducting a full website audit. At the end of the semester, I presented final recommendations to clients and professors during Undergraduate Research Day.
XD375-1: Prototyping & Concept Development
For my semester project, I designed an interactive arcade game, first creating a physical prototype out of cardboard and then translating it into a 2D mobile game using Figma. My process included sketching initial concepts, building wireframes, developing the app’s visual design, and prototyping both the physical and digital experiences to test usability and ensure accessibility for individuals with arthritis.
UX Design
Skills&
Certifications
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Google Ads Search Certification
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Google Analytics Certification
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Semrush Seo Search Certification
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Bloomberg Market Concepts Certification
